Liv Wins FSA Bike Festival Awards Riva del Garda For The Lurra 1!
Posted by Eric Roque on
Thursday, May 9, 2024
Liv's Lurra 1 was a showstopper at the recent FSA Bike Festival Riva del Garda, securing first place in the hardtail category.
The FSA Bike Festival Riva del Garda, Italy, took place this past week, with event organizers announcing the winners of the Bike Festival Awards - Liv Cycling secured first place in the hardtail category for the Lurra 1. Over 40 bicycle models in four categories were nominated, Liv's Lurra 1 stood out as the hardtail frontrunner, impressing the jury with its innovation and design elements.
Chairing the jury for the 2024 Bike Festival Awards was Uli Stanciu, the visionary behind the inception of the Bike Festival at Lake Garda in the mid-90s. Reflecting on the festival's origins, Stanciu noted, "The original idea of the Bike Festival was to test bicycles in a magnificent location like Riva del Garda with breathtaking trails. And the Award now continues this fundamental idea. During the jury meeting, we evaluated bikes and e-bikes with state-of-the-art technology and attractive design."
"The Bike Festival Award holds a very special place because the innovations showcased are a major draw for visitors. And we want to honor this commitment," emphasized Oskar Schwazer, General Manager of Garda Trentino DMO. Winners from all four categories received the Bike Festival Award trophy on the stage of the FSA Bike Festival Riva del Garda, aligning with the event's theme, "Rocks On Fire," which permeated all activities surrounding the thirtieth edition of the Bike Expo.
Learn more about the Lurra range HERE.
Source:
https://www.liv-cycling.com/global/news/liv-wins-fsa-bike-festival-awards-riva-del-garda-for-the-lurra-1/28816